Marketing research (Record no. 32756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00574nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131505656(pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131505650(pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Zikmund, William G. |
| -- | Barry J. Babin |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Dehli |
| Name of publisher | Cengage learning |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 632 p. |
| Illustrations | :ill. |
| Dimensions | ;23cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| -- | Scope of marketing |
| Keywords | Research design |
| -- | Data collection |
| -- | Descriptive research |
| -- | Attitude measurement |
| -- | Causal research |
| -- | Marketing ethics |
| -- | International marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | 658.83 ZIK | 49019 | 1 | Books |