Consumer behaviour (Record no. 32887)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00470nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292116723 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342094 |
| Author Mark | SOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Solomon, Michael R |
| -- | Bamossy, Gary J. |
| -- | Askegaard, Søren |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour |
| Sub Title | a European perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson |
| Date of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 706 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behaviour |
| Keywords | Management |
| -- | Customer research |
| -- | Social media |
| -- | Marketing |
| -- | Brands |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Book House | 658.8342094 SOL | 49803 | 1 | Books |