Global marketing management (Record no. 34953)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131730911 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Author Mark | KEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Keegan, Warren J. |
| -- | Naval K. Bhargava |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson Prentice-Hall |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 670 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| -- | Global marketing |
| Keywords | Export marketing |
| -- | Global market segmentation |
| -- | Global marketing strategy |
| -- | Global targeting |
| -- | Product decisions |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied book company | 658.848 KEE | 48694 | 1 | Books |