Marketing research (Record no. 35244)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780170127349 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0170127346 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 332.6 |
| Author Mark | ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Zikmund, William G. |
| -- | Steven Ward |
| -- | Benlowe |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | America |
| Name of publisher | Thomson |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 570 p. |
| Illustrations | : ill. |
| Dimensions | ; 25.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management science |
| -- | Computer science |
| Keywords | Computer network resources |
| -- | Marketing research |
| -- | Planing and design research |
| -- | Data Analysis |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Book House | 332.6 ZIK | 75045 | 1 | Books |