Mass communication theory : foundations, ferment, and future (Record no. 35263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00539nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131529126 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2301 |
| Author Mark | BAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Baran, Stanley J. |
| -- | Dennis K. Davis |
| 245 ## - TITLE STATEMENT | |
| Title | Mass communication theory : foundations, ferment, and future |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA |
| Name of publisher | Cangage |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 408 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Mass Communication |
| -- | Mass Media |
| Keywords | Communication |
| -- | Audience theories |
| -- | Effects of media on society |
| -- | Media science |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Book house | 302.2301 BAR | 75171 | 1 | Books |