Mass communication theory (Record no. 35424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780803977853 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Author Mark | COM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Mcquail, Denis |
| 245 ## - TITLE STATEMENT | |
| Title | Mass communication theory |
| Sub Title | an introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Sage publications |
| Date of publication | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 416 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Mass communication |
| -- | Social interaction |
| Keywords | Mass media |
| -- | Power of mass media |
| -- | Commercialization |
| -- | Theory of media |
| -- | Theory of society |
| -- | FSSH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: Allied Book Company | 001.51 COM | 75172 | 1 | Books |