Marketing (Record no. 35426)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780170091169 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | MCC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | McColl-Kennedy |
| -- | GC Kiel |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Sub Title | a strategic approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Nelson |
| Date of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 926 p. |
| Illustrations | : ill., (Col). |
| Dimensions | ; 27.5 cm. |
| Accompanying material | + CD. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social science |
| -- | General management |
| Keywords | Introduction to marketing |
| -- | Strategic management |
| -- | Organizational behavior |
| -- | Decision making |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: | 658.8 MCC | 75106 | 1 | Books |