Industrial marketing (Record no. 35433)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00593nam a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120312456 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | REE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Reeder, Robert R. |
| -- | Edward G. Brierty |
| -- | Betty H. Reeder |
| 245 ## - TITLE STATEMENT | |
| Title | Industrial marketing |
| Sub Title | Analysis, planning, and control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New delhi |
| Name of publisher | PHI learning private limited |
| Date of publication | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 670 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Industrial marketing |
| -- | Management sciences |
| Keywords | Buying behavior |
| -- | Marketing strategy |
| -- | Industrial communication |
| -- | Market segmentation |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Book House | 0.00 | 658.8 REE | 75254 | 1 | Books |