Essentials of marketing (Record no. 35476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072935899 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Sub Title | a global-management approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw- hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 638 p. |
| Illustrations | : ill. |
| Dimensions | ; 26.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| -- | Decision making |
| Keywords | Research design |
| -- | Data collection |
| -- | Information collection |
| -- | Attitude measurement |
| -- | Data analysis |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Book house | 658.8 PER | 75239 | 1 | Books |