Marketing strategy (Record no. 35811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00550nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780078028946 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | WAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Walker, Orville C. Jr. |
| -- | John Mullins |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy |
| Sub Title | a decision-focused approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw Hill |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 368 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing Management |
| Keywords | Marketing Decision making |
| Subject | General management |
| Keywords | Strategic planning |
| -- | Industrial management |
| -- | Marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: Book House | 658.802 WAL | 75460 | 1 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased: Golden Books | 658.802 WAL | 90674 | 2 | Books | 24893.00 |