Marketing research (Record no. 35820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126531189 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Aaker, David A. |
| -- | V. Kumar |
| -- | George S. Day |
| -- | Robert P. Leone |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Wiley |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 701 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| -- | General management |
| Keywords | Data collection |
| -- | Descriptive research |
| -- | Causal research |
| -- | Marketing intelligence |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: | 658.83 AAK | 75497 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased | 658.83 AAK | 82722 | 2 | Books |