This is PR (Record no. 35892)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780534562632 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Author Mark | NEW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Newsom, Doug |
| -- | Judy Vanslyke Turk |
| -- | Dean Kruckeberg |
| 245 ## - TITLE STATEMENT | |
| Title | This is PR |
| Sub Title | the realities of public relations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomson |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 418 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Public relations |
| -- | Communication in marketing |
| Keywords | Public opinion |
| -- | Processes and techniques |
| -- | Planning |
| -- | Strategic management |
| -- | FBSH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: | 659.2 NEW | 49430 | 1 | Books |