Marketing (Record no. 3620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613cam a22001574a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | ETZ |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Etzel, Michael J. |
| -- | Bruce J. Walker |
| -- | William J. Stanton |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill Publishing Company Limited |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 706 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing environment |
| -- | Consumer behavior |
| -- | Global markets |
| -- | Marketing research |
| -- | Product planning |
| -- | Integrated marketing |
| -- | Personal selling |
| -- | Public relations |
| -- | Management system |
| -- | Marketing implementation |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.8 ETZ | 5106 | 1 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Purchased | 658.8 ETZ | 76409 | 3 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Purchased | 658.8 ETZ | 76408 | 4 | Books | |||||
| Main Campus | Main Campus | Purchased: IIMC Trust | 658.8 ETZ | 4692 | 2 | Books | Reference: |