Marketing management (Record no. 36866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131767160 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Kevin Lane Keller |
| -- | Abraham Koshy |
| -- | Mithileshwar Jha |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Sub Title | a south asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 596 p. |
| Illustrations | : ill., (col.). |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Management |
| Keywords | Consumer behavior |
| -- | Internet marketing |
| -- | Marketing management |
| -- | Marketing research |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased | 658.8 MAR | 76436 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased | 658.8 MAR | 82798 | 2 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased | 658.8 MAR | 85959 | 3 | Books |