Marketing management (Record no. 3710)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00502nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185386927 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | CRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Cravens, David W. |
| -- | Gerald E. Hills |
| -- | Robert B. Woodruff |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | A.I.T.B.S Publishers |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 714 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing-Management |
| Keywords | Analyzing marketing performance |
| -- | Marketing program design |
| -- | Marketing organization |
| -- | Marketing planning |
| -- | Strategic marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 195.00 | 658.8 CRA | 4841 | 2 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 195.00 | 658.8 CRA | 4725 | 3 | Books |