Services marketing (Record no. 37593)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00721nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 012545611719 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | LOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Lovelock, Christopher |
| -- | Jochen Wirtz |
| -- | Jayanta Chatterjee |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Sub Title | people, technology, strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson Education |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 683 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, glossary and credits |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management |
| -- | Understanding services products |
| -- | Customer services -Marketing |
| Keywords | Services marketing |
| -- | Consumer and marketing |
| -- | Implementing profit services |
| -- | Distributing services |
| -- | Managing customer interface |
| -- | Service quality |
| -- | Service leadership |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied book company | 0.00 | 658.8 LOV | 77662 | 2 | Books |