Marketing management (Record no. 3798)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529cam a2200145 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007047401X (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | SAX |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Saxena, Rajan |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill |
| Date of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 669 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Marketing-Management |
| Keywords | Market environment |
| -- | Competition analysis |
| -- | Marketing planning |
| -- | Marketing research |
| -- | Consumer behavior |
| -- | Product management |
| -- | Sales promotion |
| -- | Customer service |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.8 SAX | 5144 | 1 | Books |