Marketing research (Record no. 3844)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00625cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0074711385 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780074711385 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | MAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Lukas, Bryan A. |
| -- | Joseph F. Hair Jr |
| -- | Robert P. Bush |
| -- | David J. Ortinau |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 675 p. |
| Illustrations | : ill. (col.) |
| Dimensions | ; 25 cm. |
| Accompanying material | + CD. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| Keywords | Marketing research process |
| -- | Decision problems |
| -- | Descriptive research designs |
| -- | Construct development |
| -- | Scale development |
| -- | Data analysis |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Book Finders | 850.00 | 658.83 MAR | 5973 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Book House | 658.83 MAR | 75188 | 2 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Book House | 658.83 MAR | 75517 | 3 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Book House | 658.83 MAR | 75487 | 4 | Books |