Become the brand of choice (Record no. 3858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8179923878 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| Author Mark | HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Hartman, Jason |
| 245 ## - TITLE STATEMENT | |
| Title | Become the brand of choice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai |
| Name of publisher | Jaico Publishing House |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 302 p. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index Included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Commerce |
| Keywords | Marketing concepts |
| -- | Automagic marketing |
| -- | Effectively using madia |
| -- | Becoming a local celebrity |
| -- | Power networking |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Campus | Main Campus | Purchased: IIMC Trust | 895.00 | 380.1 HAR | 4700 | 1 | Books |