Essentials of marketing research (Record no. 3893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00508cam a2200145 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9812531823 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | KUM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kumar, V. |
| -- | David A. Aaker |
| -- | George S. Day |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Johan Wiley |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 553 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| Keywords | Decision making |
| -- | Research design |
| -- | Data collection |
| -- | Information collection |
| -- | Attitude measurement |
| -- | Data analysis |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| City Campus - II | City Campus - II | Purchased: Progressive International | 757.00 | 658.83 KUM | 5274 | 1 | Books |