Advertising (Record no. 3949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185386633 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | SAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Sandage, C. H. |
| -- | Vernon Fryburger |
| -- | Kim Rotzoll |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Sub Title | theory and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | A.I.T.B.S. Publishers & Distributors |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 509 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising-Management |
| Keywords | Consumer's knowledge |
| -- | Strategies and techniques |
| -- | Media planning |
| -- | Advertising organizations |
| -- | Advertising results |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 659.1 SAN | 4980 | 1 | Books | |||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 659.1 SAN | 4913 | 2 | Books | 210.00 |