What is marketing? (Record no. 4029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00476nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781422104606 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | WHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Alvin J. Silk (content adviser) |
| 245 ## - TITLE STATEMENT | |
| Title | What is marketing? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Harvard Business School Press |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 207 p. |
| Illustrations | : ill. |
| Dimensions | ; 22 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing strategy |
| -- | Market segmentation |
| -- | Product policy |
| -- | Marketing communications |
| -- | Sales management |
| -- | Managing customers |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Book Finders | 450.00 | 658.8 WHA | 6019 | 1 | Books |