Marketing (Record no. 4036)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9812402357 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324028113 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324072694 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Zikmund, William G. |
| -- | Michael d' Amico |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Sub Title | creating and keeping customers in an e-commerce world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | South-Western |
| Date of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 689 p. |
| Illustrations | : ill. |
| Dimensions | ; 27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing management |
| -- | Marketing research |
| -- | Consumer behavior |
| -- | Market segmentation |
| -- | Integrated marketing communications |
| -- | Pricing strategy |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.8 ZIK | 6472 | 1 | Books |