Marketing management (Record no. 4053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00535nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8176486329 (hb) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789331328953 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | RED |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Reddy, R. Jayaprakash |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | A P H Publishing Corporation |
| Date of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 152 p. |
| Illustrations | : ill. |
| Dimensions | ; 21 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management |
| -- | Management sciences |
| Keywords | Marketing environment |
| -- | Consumer behavior |
| -- | Market segmentation |
| -- | Pricing policies |
| -- | Sales promotion |
| -- | Services marketing |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 310.00 | 658.8 RED | 4986 | 1 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Multi-line Books | 1436.59 | 658.8 RED | 59304 | 2 | Books |