Strategic marketing planning (Record no. 4084)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0170128652 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780170128650 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | REE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Reed, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomson |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 316 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing planning-Textbooks |
| -- | Marketing management-Textbooks |
| Keywords | Marketing practice |
| -- | Planning process |
| -- | Strategic analysis |
| -- | Product strategies |
| -- | Pricing strategies |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Progressive International | 1896.00 | 658.802 REE | 6968 | 1 | Books |