Consumer behavior (Record no. 4114)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00558nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131723722 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Author Mark | SOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Sol, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| Sub Title | buying, having, and being |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson Education |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 720 p. |
| Illustrations | : ill. |
| Dimensions | ; 27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| -- | Consumer behavior |
| -- | Marketing |
| Keywords | Marketing strategy |
| -- | Sensory systems |
| -- | Behavioral learning theories |
| -- | Motivation process |
| -- | Attitude models |
| -- | Interactive communications |
| -- | Age subcultures |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 570.00 | 658.8342 SOL | 6331 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Multi Line Books | 658.8342 SOL | 46480 | 1 | Books |