Marketing engineering (Record no. 4124)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8129700050 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | LIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Lilien, Gary L. |
| -- | Arvind Rangaswamy |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing engineering |
| Sub Title | computer-assisted marketing analysis and planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | Pearson education |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 518 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| -- | Marketing engineering |
| Keywords | Market strategies |
| -- | Marketing programs |
| -- | Communication decisions |
| -- | Market analysis |
| -- | Decision making |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.8 LIL | 5047 | 1 | Books |