Global marketing and advertising (Record no. 4146)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547cam a22001574a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1412914752 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1412914760 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | MOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Mooij, Marieke De |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing and advertising |
| Sub Title | understanding cultural paradoxes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Sage Publications |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 269 p. |
| Illustrations | : ill. |
| Dimensions | ; 27 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Target marketing |
| -- | Advertising |
| Keywords | Cross-Cultural studies |
| -- | Consumer behavior |
| -- | Communication style |
| -- | Executional style |
| -- | Global branding |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 658.802 MOO | 4894 | 1 | Books |