Sell the brand first (Record no. 4158)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01156cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071470425 (hb) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | STI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Stiff, Dan |
| 245 10 - TITLE STATEMENT | |
| Title | Sell the brand first |
| Sub Title | how to sell your brand and create lasting customer loyalty |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 262 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Contects | It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Customer relations |
| -- | Customer loyalty |
| -- | Brand name products |
| Keywords | Brand language |
| -- | Brand staircase |
| -- | Selling brands |
| -- | Brand culture |
| -- | Consumer satisfaction |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Asia Book | 2495.00 | 658.827 STI | 5582 | 1 | Books |