Marketing research (Record no. 41883)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332584679 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | BUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Burns, Alvin C. |
| -- | Ann Veeck |
| -- | Ronald F. Bush |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 489p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Appendix & Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Research Marketing |
| Keywords | Qualitative Research |
| -- | Data Quality |
| -- | Research design |
| -- | Data analysis |
| -- | Test |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Multiline Books | 1097.78 | 658.83 BUR | 80383 | 1 | Books |