Market your way to growth (Record no. 41889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00562nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781118496404 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Milton Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Market your way to growth |
| Sub Title | : 8 ways to win |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken |
| Name of publisher | Wiley |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 212 p. |
| Dimensions | ; 24 cm. |
| Illustrations | : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes notes and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management Sciences |
| Keywords | developing powerful brand |
| Subject | Business marketing |
| Keywords | international expansion |
| -- | Social responsibility |
| -- | eight ways win |
| -- | Market share |
| -- | New product |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Multiline Books | 3149.99 | 658.812 KOT | 80381 | 1 | Books |