Electronic marketing (Record no. 4198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00584nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324175957 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | REE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Reedy, Joel |
| -- | Shauna Schullo |
| 245 ## - TITLE STATEMENT | |
| Title | Electronic marketing |
| Sub Title | integrating electronic resources into the marketing process |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomson |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 570 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Telemarketing |
| -- | Internet marketing |
| Keywords | Electronic marketing |
| -- | Marketing implementation |
| -- | Electronic marketing resources |
| -- | E-Commerce strategy |
| -- | Data management |
| -- | Customer communications |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Book Finders | 850.00 | 658.872 REE | 5944 | 1 | Books |