Global marketing (Record no. 42099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131711958 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 657 |
| Author Mark | HOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Hollensen, Svend |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| Sub Title | a decision-oriented approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | Dorling Kindersley (India) Pvt. Ltd. |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii, 717 p. |
| Illustrations | : ill., |
| Dimensions | ; 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| Keywords | Political economics |
| -- | International market |
| -- | Promotion strategies |
| -- | Marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Uniform Resource Identifier (Invoice Number) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased: Golden Books | 758.40 | 657 HOL | 64617 | 275 | Books |