How to advertise (Record no. 4220)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0312318596 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | ROM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Roman, Kenneth |
| -- | Jane Mass |
| -- | Martin Nisenholtz |
| 245 ## - TITLE STATEMENT | |
| Title | How to advertise |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Rupa . Co |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 268 p. |
| Illustrations | : ill. |
| Dimensions | ; 21 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| Keywords | Brands and strategies |
| -- | Internet |
| -- | Direct marketing |
| -- | Promotion and publicity |
| -- | Media strategies |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 659.1 ROM | 5025 | 1 | Books |