Marketing moves (Record no. 4226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1578516005 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Dipak C. Jain |
| -- | Suvit Maesincee |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing moves |
| Sub Title | a new approach to profits, growth, and renewal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Harvard Business School Press |
| Date of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 191 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index Included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Telemarketing |
| -- | Marketing-Management |
| Keywords | Digital economy |
| -- | Competitive platforms |
| -- | Market opportunities |
| -- | Business architecture |
| -- | Business infrastructure |
| -- | Operational systems |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Alvi Book Bank | 250.00 | 658.8 KOT | 3497 | 1 | Books |