Strategic brand management (Record no. 42420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672cam a22001574a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292314969 ( pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | KEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Keller, Kevin Lane |
| -- | Vanitha Swaminathan |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management |
| Sub Title | : building, measuring, and managing brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | U.K |
| Name of publisher | Pearson Education Limited |
| Date of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 621 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| -- | Strategic brand management |
| Keywords | Brand management |
| -- | Strongest brands |
| -- | Brand positioning |
| -- | Brand equity |
| -- | Pricing strategy |
| -- | Designing marketing |
| -- | Marketing communications |
| -- | Research techniques |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied books | 10801.28 | 658.827 KEL | 80406 | 1 | Books |