Global marketing (Record no. 4264)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612cam a22001574a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273678396 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131711951 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Author Mark | HOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Hollensen, Svend |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing |
| Sub Title | a decision-oriented approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson Education |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 717 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Export marketing |
| Keywords | Global marketing |
| -- | Initiation of internationalization |
| -- | International competitiveness |
| -- | Marketing research |
| -- | Economic environment |
| -- | Market strategies |
| -- | Product decisions |
| -- | Promotion strategies |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Pak Book Corporation | 399.00 | 658.848 HOL | 5502 | 1 | Books |