International marketing strategy (Record no. 4304)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00566nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1861527221 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.884 |
| Author Mark | DOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Doole, Isobel |
| -- | Robin Lowe |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing strategy |
| Sub Title | analysis, development and implementation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomson Learning |
| Date of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 453 p. |
| Illustrations | : ill. (col.) |
| Dimensions | ; 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | International marketing-Management |
| Keywords | International trade |
| -- | International marketing research |
| -- | Planning |
| -- | Globalization |
| -- | International product management |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.884 DOO | 5141 | 1 | Books |