Marketing channels (Record no. 43071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00550nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131717431 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Author Mark | COU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Coughlan, Anne T. |
| -- | Erin Anderson |
| -- | Louis W. Stern |
| -- | Adel l.El-Ansary |
| -- | R. C. Natarajan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing channels |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 564 p. |
| Dimensions | ; 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Marketing structure |
| Keywords | Marketing channels |
| -- | Segmentation |
| -- | Channel structure |
| -- | Splitting the workload |
| -- | Gap analysis |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: | 658.84 COU | 82850 | 1 | Books |