Marketing (Record no. 44003)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332584471 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | ARM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Armstrong, Gary |
| -- | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Sub Title | an Introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing--Management |
| Keywords | Marketing |
| -- | Marketing process |
| -- | Consumer behavior |
| -- | Marketing communications |
| -- | Market segmentation |
| -- | Marketing and society |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1522.62 | 658.8 ARM | 62960 | Books |