Advertising (Record no. 44096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00464nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781844801602 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1844801608 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10941 |
| Author Mark | YES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Yeshin, Tony |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomson |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii,465 p. |
| Illustrations | : ill. |
| Dimensions | ; 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, appendix and references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| -- | Great Britain |
| Keywords | Europe |
| -- | Media planning |
| -- | Tactics |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: Book House | 659.10941 YES | 83922 | 1 | Books |