Case studies in marketing (Record no. 4756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120327713 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | SRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Srinvasan, R. |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing |
| Sub Title | the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Prentice Hall of India Private Ltd. |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 306p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | International marketing |
| -- | Global marketing |
| -- | Services marketing |
| -- | Developing a case study |
| -- | Subsidiary companies |
| -- | Technology development |
| -- | Oil seeds |
| -- | Cooperative society |
| -- | HMT watches |
| -- | Hbarat Heavy electrical |
| -- | Earth Movers |
| -- | FMS |
| -- | NCUK |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| City Campus - II | City Campus - II | Purchased | 658.8 SRI | 5123 | 1 | Books |