The essentials of Corporate communications and public relations (Record no. 4759)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00681cam a2200133 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 151398193 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Author Mark | ESS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Harvard Business School Press |
| 245 10 - TITLE STATEMENT | |
| Title | The essentials of Corporate communications and public relations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Harvard Business School Press |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 311 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Business communication |
| -- | Communication in management |
| -- | Communication in Organization |
| Keywords | Public relations |
| -- | Corporate communications |
| -- | 21st century corporate |
| -- | Communities and publics |
| -- | Public relations |
| -- | Traditional media |
| -- | E-Commerce factor |
| -- | Companies and corporations |
| -- | Student market |
| -- | Advertising |
| -- | FMS |
| -- | NCUK |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| City Campus - II | City Campus - II | Purchased: Book Finders | 450.00 | 658.45 ESS | 6011 | 1 | Books |