Consumers (Record no. 4762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00605cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072537140 (hb) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071214267 (hb) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Author Mark | ARN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Arnould, Eric J. |
| -- | Linda price |
| -- | George Zinkhan |
| 245 10 - TITLE STATEMENT | |
| Title | Consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill/Irwin |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 845 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| Keywords | Decision making |
| -- | Marketing management |
| -- | Social context |
| -- | Consumer action |
| -- | Changing world consumption |
| -- | Consumption meanings |
| -- | Marketing strategies |
| -- | Goals and involvement |
| -- | Household behaviors |
| -- | FMS |
| -- | NCUK |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| City Campus - II | City Campus - II | Purchased: Book Finders | 690.00 | 658.8342 ARN | 5931 | 1 | Books |