Advertising basics (Record no. 4781)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477cam a2200133 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761998101 (pbk.) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | VIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Vilanilam, John V. |
| -- | A. K. Varghese |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising basics |
| Sub Title | a resource guide for beginners |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Response Books |
| Date of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 200 p. |
| Dimensions | ; 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising. |
| -- | Management |
| Keywords | Basic advertising |
| -- | Advertising agencies |
| -- | Copyright |
| -- | Client servicing |
| -- | Writing for media |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 659.1 VIL | 5159 | 1 | Books |