Branding (Record no. 4783)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00436nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8124202958 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | RAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Randall,Geoffrey |
| 245 ## - TITLE STATEMENT | |
| Title | Branding |
| Sub Title | practical guide to plan your strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Crest Publishing House |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 184 p. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Branding |
| Keywords | Sales promotion |
| -- | Global branding |
| -- | Brand value |
| Subject | Marketing |
| Keywords | Trademarks |
| -- | Planning |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Campus | Main Campus | Purchased: IIMC Trust | 190.00 | 658.827 RAN | 4883 | 1 | Books |