Marketing Research (Record no. 5187)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00594nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070634793 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | HAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Hair Jr, Joseph F. |
| -- | Robert P.Bush |
| -- | David J. Ortinau |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Sub Title | within a changing information environment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw Hill |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 700 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| -- | Management |
| Keywords | Marketing decision support system |
| -- | Exploratory design |
| -- | Designing research project |
| -- | Collecting data |
| -- | Data analysis |
| -- | Technology in research |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Progressive International | 450.00 | 658.83 HAI | 5283 | 1 | Books |