Strategic marketing management (Record no. 54343)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750622448 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Wilson, Richard M.S. |
| -- | Colin Gilligan |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management |
| Sub Title | Planning, implementation, and control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Butterworth- Heinemann |
| Date of publication | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 827 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, appendix and bibliography . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Strategic marketing management |
| Keywords | Management sciences |
| -- | Marketing management |
| -- | Strategic planning |
| -- | Modeling |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
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