Advertising (Record no. 56727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0130477222 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | WEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Wells, William |
| -- | Sandra Moriarty |
| -- | John Burnett |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Sub Title | principles and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson Education, Inc |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 599 p. |
| Illustrations | : ill., (Col.) |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| -- | Management |
| Keywords | Advertising media |
| -- | Business advertising |
| -- | Marketing process |
| -- | Strategic planning |
| -- | Research planning |
| -- | Creative Advertising |
| -- | FSSH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: | 659.1 WEL | 112258 | 1 | Books |