Digital marketing (Record no. 58593)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00576nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978292738086 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Chaffey, Dave |
| -- | Fiona Ellis-Chadwick |
| -- | Majd Abed-Rabbo |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow |
| Name of publisher | Pearson Education Limited |
| Date of publication | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 548p. |
| Illustrations | : ill., Col |
| Dimensions | ; 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references, glossary and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Digital marketing |
| Keywords | Digital channel performance |
| -- | Marketplace analysis |
| -- | Internet marketing |
| -- | Digital platforms |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Uniform Resource Identifier (Invoice Number) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Golden Books | 17766.09 | 658.872 CHA | 100826 | 1 | 1840 | Books |